This week we had the pleasure of hosting Selcuk, an exceptional customer from Metz, France, at our office. Selcuk, the owner of Repar and Go Metz, embarked on a visit to our beautiful city with his wife. During their stay, he took the time to visit our offices and share his valuable insights on the repair industry. Here are the key topics we discussed:


The key to managing a successful store 

Repar and Go stands out as one of the most popular repair shops in the Metz area, and their success can be attributed to their exceptional in-store service. Selcuk emphasized the importance of experienced technicians who instill confidence in customers. A notable aspect that sets his store apart is the transparency offered to customers, allowing them to witness their device being repaired in real time. By engaging customers in conversation and focusing on their needs, Selcuk ensures their satisfaction and trust in his capable hands. Additionally, the strategic location of his store, attracting approximately one million people in traffic annually, proves advantageous for impulse purchases like accessories.


The role of Google reviews in acquiring new customers

With an impressive Google rating of 4.9 and over 400 five-star reviews, Selcuk's store has gathered significant praise from satisfied customers. The positive reviews greatly impact the decision-making process for potential clients who often search online before physically visiting the store. The abundance of positive reviews boosts the store's visibility on Google, leading to higher rankings in search results.

Effective stock management and meeting customer expectations

Selcuk firmly believes that maintaining the repair store’s inventory of commonly required repair parts is essential. He ensures he has an ample supply of screens and batteries for popular Samsung and iPhone models, tailored to the specific needs of the local market. By consistently stocking at least one original (pulled or refurbished) and one compatible spare part for the most common models, Selcuk provides his customers with efficient and on-site express repairs, a service greatly appreciated in the Metz region. However, the need of stocking on specific models and qualities may vary depending on each market.


The significance of choosing a reliable supplier

Selcuk emphasized the importance of establishing strong relationships with a supplier. It's not just a transaction but an opportunity to build trust and foster effective communication. Selcuk appreciates 4Phones for our complete stock, punctual deliveries, and most importantly, the ease of communication we provide. Having a supplier who can be easily contacted and is genuinely supportive is invaluable to him.


We would love to hear your thoughts and opinions on Selcuk's insights. Do you agree with him? Feel free to share your comments. If you're searching for a long-term, trusted partner rather than just a supplier, 4Phones is here for you. 😉

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